Our vision

OpUp started as the brainchild of a new media artist with a background in both fine arts and psychopedagogy, a creative technologist with expert in communication and a social entrepreneur.

We are a team of “visionarealists”: wishful thinkers by nature, realists by calling wishful thinkers because we always try to envision other views of reality, realists because we know that practicality is necessary in order to give shape to ideas.

But above all, we want to showcase that imagination is capable of affecting reality, because “mankind must also be able to imagine a different and better world, and live to create it”.
(Gianni Rodari)

Core Team

The high quality of our designs is guaranteed by the synergies of a team of eclectic professionals who have experience and notable achievements in the artistic, cultural, educational and technological scene.

Lara Mezzapelle

Founder and creative essence of OpUp, New Media Artist with an education in Fine Arts and Psychopedagogy. Former co-founder of Lapisly Publishing House and author of the “Explorart Klee” appBook, which has been honoured with important international awards including: Digital Ehon Award (Children’s Book Fair, Tokyo), Award for Excellence in Design (Children’s Technology Review), featured by Apple worldwide.

Federico Demartini

Co-founder of OpUp, Creative Technologist, he has been dealing with integrated marketing communications, technology and advertising for many years. He also has a Physics Degree and is a logologist awarded by the prestigious Encyclopedia Treccani with Premio Treccani for Italian Web Excellence. In addition he edits the Bisticci column for the online magazine Frizzifrizzi and is one of the founders of the illustration exhibition Paw Chew Go.

Eli Spizzichino

OpUp’s CTO with 20+ years of experience in the IT field.

Son of an artist (his father Aldo was one of the pioneer of Computer Art). His research and experience, as a 3d artist and developer, has span from multimedial installation to IOT, AI/ML (for sensors and image processing) in the artistic and cultural field. His focus recently has been toward VR/AR

Sandro Tardugno

Financial Advisor of imaginatorium and OpUp’s cultural project manager. With two degree in Economics &  Management and DAMS art.

He is a financial consultant in the field of  not-for-profit organizations, supporting corparate social values related to art and culture.

With the support of Cariplo Foundation

OpUp is a project selected by the Cariplo Foundation’s Cultural Innovation program.

Would you like to find out more?

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