Our vision

OpUp started as the brainchild of a new media artist with a background in both fine arts and psychopedagogy, a creative technologist with expert in communication.

We are a team of “visionarealists”: wishful thinkers by nature, realists by calling wishful thinkers because we always try to envision other views of reality, realists because we know that practicality is necessary in order to give shape to ideas.

But above all, we want to showcase that imagination is capable of affecting reality, because “mankind must also be able to imagine a different and better world, and live to create it”.
(Gianni Rodari)

Core Team

The high quality of our designs is guaranteed by the synergies of a team of eclectic professionals who have experience and notable achievements in the artistic, cultural, educational and technological scene.

Lara Mezzapelle

Founder and creative essence of OpUp, New Media Artist with an education in Fine Arts and Psychopedagogy. Former co-founder of Lapisly Publishing House and author of the “Explorart Klee” appBook, which has been honoured with important international awards including: Digital Ehon Award (Children’s Book Fair, Tokyo), Award for Excellence in Design (Children’s Technology Review), featured by Apple worldwide.

Federico Demartini

Co-founder of OpUp, Creative Technologist, he has been dealing with integrated marketing communications, technology and advertising for many years. He also has a Physics Degree and is a logologist awarded by the prestigious Encyclopedia Treccani with Premio Treccani for Italian Web Excellence. In addition he edits the Bisticci column for the online magazine Frizzifrizzi and is one of the founders of the illustration exhibition Paw Chew Go.

Marilù Candela
Project and Communications Manager of Opup, with an education in Communication and Psychology and Cognitive Processes and Technologies, she gained a decade of experience as , Systemic Life and Business Coach, Executive Senior Assistant, Co-Founder and Project Manager for online shops and online publishing projects.
Sandro Tardugno
Financial Advisor of imaginatorium and OpUp’s cultural project manager. With two degree in Economics &  Management and DAMS art.
He is a financial consultant in the field of  not-for-profit organizations, supporting corparate social values related to art and culture.

With the support of Cariplo Foundation

OpUp is a project selected by the Cariplo Foundation’s Cultural Innovation program.

Would you like to find out more?

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